2026 Benchmarks

YouTube CPM Rates by Country

Where your viewers live helps shape advertiser demand. Compare all 23 markets, ranked within our model by blended CPM and converted to local currency.

CountryFlagCPM (USD)RPM (USD)Per 1M (Local)Tier

$6–$30$3.30–$16.50$3,300–$16,500T1$6–$30RPM $3.30–$16.50 02

$5.5–$25$3.03–$13.75$4,689–$21,313T1$5.5–$25RPM $3.03–$13.75 03

$5–$22$2.75–$12.10£2,173–£9,559T1$5–$22RPM $2.75–$12.10 04

$4.5–$20$2.48–$11.00CHF 2'178–CHF 9'680T1$4.5–$20RPM $2.48–$11.00 05

$5–$18$2.75–$9.9029 700 kr–106 920 krT1$5–$18RPM $2.75–$9.90 06

$4–$19$2.20–$10.45$3,080–$14,630T1$4–$19RPM $2.20–$10.45 07

$4.5–$18$2.48–$9.90$4,208–$16,830T1$4.5–$18RPM $2.48–$9.90 08

$4–$18$2.20–$9.902.024 €–9.108 €T1$4–$18RPM $2.20–$9.90 09

$4–$16$2.20–$8.8023 100 kr–92 400 krT1$4–$16RPM $2.20–$8.80 10

$4–$16$2.20–$8.8015.180 kr.–60.720 kr.T1$4–$16RPM $2.20–$8.80 11

$3.5–$15$1.93–$8.25€ 1.771–€ 7.590T1$3.5–$15RPM $1.93–$8.25 12

$3.5–$15$1.93–$8.25€1,771–€7,590T2$3.5–$15RPM $1.93–$8.25 13

$3.5–$14$1.93–$7.701 771 €–7 084 €T2$3.5–$14RPM $1.93–$7.70 14

$3.2–$13$1.76–$7.15€ 1.619–€ 6.578T2$3.2–$13RPM $1.76–$7.15 15

$3–$12$1.65–$6.60$2,211–$8,844T2$3–$12RPM $1.65–$6.60 16

$3–$12$1.65–$6.601 518 €–6 072 €T2$3–$12RPM $1.65–$6.60 17

$2.5–$11$1.38–$6.05￥213,125–￥937,750T2$2.5–$11RPM $1.38–$6.05 18

$2–$9$1.10–$4.95₩1,518,000–₩6,831,000T2$2–$9RPM $1.10–$4.95 19

$0.8–$3.5$0.44–$1.93R$ 2.464–R$ 10.780T3$0.8–$3.5RPM $0.44–$1.93 20

$0.5–$2.6$0.28–$1.43₹23,650–₹1,22,980T3$0.5–$2.6RPM $0.28–$1.43 21

$0.4–$2$0.22–$1.10Rp 3.564.000–Rp 17.820.000T3$0.4–$2RPM $0.22–$1.10 22

$0.3–$1.5$0.17–$0.83Rs 45,870–Rs 229,350T4$0.3–$1.5RPM $0.17–$0.83 23

$0.2–$1.2$0.11–$0.66১৩,২০০৳–৭৯,২০০৳T4$0.2–$1.2RPM $0.11–$0.66

Audit a channel, then model its market

Run a public channel audit to see a channel's catalogue, tags, keywords and top performers, then use these audience-market benchmarks to frame a realistic CPM scenario.

Open the Channel Auditor

Tier 1 — Premium

US, UK, Australia & Western Europe.

Tier 2 — Strong

Singapore, Japan, France, Ireland.

Tier 3 — Emerging

India, Brazil, Indonesia.

Tier 4 — Volume

Pakistan, Bangladesh.