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YouTube CPM in United States
Compare CPM scenarios for viewers in United States, not simply creators who live there. The figures below are model defaults; use your own YouTube Studio reports to check actual advertiser demand.
CPM
$6–$30
≈ $6–$30
Modeled ad RPM
$3.30–$16.50
≈ $3.30–$16.5
Values in US Dollars
Benchmark snapshot 2026-10-20 · FX 2026-10-20
United States earnings calculator
Adjust views, audience country and niche to compare directional scenarios. Defaults are model assumptions, not verified payouts. Explore more creator tools.
Estimated monthly earnings
USD$825
Model scenario range $440 – $1,210 / month
- Modeled ad-only RPM
- $4.40–$12.10
per 1,000 views
- Advertiser CPM
- $8.00–$22.00
per 1,000 ad impressions
- Yearly projection
- $9,900
same monthly estimate × 12
- Per 1M views
- $8,250
midpoint scenario, not a payout
100% ad fill — optimistic scenario, not a guaranteed payout
Full-fill Ad Earnings Scenarios
1K views
$3.30–$16.5
10K views
$33.0–$165
100K views
$330–$1,650
1M views
$3,300–$16,500
United States CPM by Niche
Compare the same metric, period, audience and video format. Changing language, length or upload date does not guarantee higher CPM or revenue.
FAQs — United States
What is the average YouTube CPM in United States?
Our directional CPM model uses $6–$30 (≈ $6.00–$30.0). Ad-only RPM at full fill and 55% creator share: $3.30–$16.50.
How much does YouTube pay for 1M views in United States?
Our full-fill model implies $3,300–$16,500 for long-form advertising. This assumes one ad impression per view and a 55% creator share, not a guaranteed AdSense payout.
How should United States audience benchmarks be used?
Compare your own Studio reports for matching periods and formats. Audience country is not creator residence. Public country ranges cannot establish your actual CPM; see our sources policy for the model's limitations.