ytcpm.online
Niche benchmarks · 2026

YouTube CPM by Niches

Advertisers don't pay for views — they pay for what viewers are likely to buy. Compare the niches tracked in our model in 2026.

Finance & Investing$32.50Insurance & Legal$26.00Business & Marketing$23.50Real Estate$20.00Make Money Online$19.00Tech & Software$15.00Health & Fitness$12.00Education & Science$11.50Automotive & EV$11.00Lifestyle & Motivation$9.50Food & Cooking$8.00Entertainment & Comedy$7.50Travel & Adventure$6.50Beauty & Fashion$6.50Vlogs & Daily Life$5.00Music & Audio$4.00Gaming$3.75Kids & Family$3.25

Know the channel before you model the niche

Audit any public YouTube channel to see its real catalogue, tags, keywords, top performers and upload cadence — then compare those signals against the niche benchmark on this page.

Open the Channel Auditor
S-tier

Finance & Investing

CPM $15–$50 · RPM $8–$28

Finance videos cover investing, credit, budgeting and other money decisions. Our model assigns a high CPM scenario, but a category label alone cannot establish advertiser demand or a particular channel's revenue.

per 1M ≈ $8,250 – $27,500

S-tier

Insurance & Legal

CPM $12–$40 · RPM $7–$22

Insurance and legal explainers can address specific purchase or professional-service questions. Geography, topic and ad suitability matter; the displayed rates are directional US-audience model inputs.

per 1M ≈ $6,600 – $22,000

S-tier

Business & Marketing

CPM $12–$35 · RPM $7–$19

Business content includes software tutorials, marketing education and company case studies. A software comparison and a general entrepreneurship vlog may serve very different audiences.

per 1M ≈ $6,600 – $19,250

A-tier

Real Estate

CPM $10–$30 · RPM $6–$17

Property tours, local market reporting and real-estate education have different audience intent. A market-specific report should not be compared with a global channel average without context.

per 1M ≈ $5,500 – $16,500

A-tier

Make Money Online

CPM $10–$28 · RPM $6–$15

Freelancing, side projects and online-business tutorials fall into this broad category. The model is not evidence that income claims or specific business strategies will work.

per 1M ≈ $5,500 – $15,400

A-tier

Tech & Software

CPM $8–$22 · RPM $4–$12

Tech covers gadget reviews, software tutorials, comparisons and news. These formats can reach different audiences, so the same category does not imply the same monetization rate.

per 1M ≈ $4,400 – $12,100

A-tier

Health & Fitness

CPM $6–$18 · RPM $3–$10

Health and fitness content requires particular care with evidence and medical claims. A source citation or professional review does not guarantee ad eligibility or a particular CPM.

per 1M ≈ $3,300 – $9,900

A-tier

Education & Science

CPM $5–$18 · RPM $3–$10

Education ranges from classroom lessons to professional training and science communication. Viewer geography, subject, format and season can all affect comparisons.

per 1M ≈ $2,750 – $9,900

B-tier

Automotive & EV

CPM $6–$16 · RPM $3–$9

Automotive content includes vehicle reviews, repairs, ownership costs and EV explanations. The rate shown is a planning scenario, not an observed payout for every car channel.

per 1M ≈ $3,300 – $8,800

B-tier

Lifestyle & Motivation

CPM $5–$14 · RPM $3–$8

Lifestyle and self-improvement content spans personal stories, routines and practical tutorials. Broad labels can conceal substantial differences between individual videos.

per 1M ≈ $2,750 – $7,700

B-tier

Food & Cooking

CPM $4–$12 · RPM $2–$7

Recipes, cooking tutorials and food reviews can differ in viewing patterns and audience. The category-wide model cannot capture every region, format or ad placement.

per 1M ≈ $2,200 – $6,600

C-tier

Entertainment & Comedy

CPM $3–$12 · RPM $2–$7

Comedy, commentary and entertainment cover many audience and format combinations. Reach alone does not establish a channel's CPM or revenue efficiency.

per 1M ≈ $1,650 – $6,600

B-tier

Travel & Adventure

CPM $3–$10 · RPM $2–$6

Travel content can mix destination guides, personal vlogs and gear reviews. Audience location, destination and publication timing should be recorded separately.

per 1M ≈ $1,650 – $5,500

B-tier

Beauty & Fashion

CPM $3–$10 · RPM $2–$6

Beauty and fashion content includes demonstrations, reviews and personal style. Paid partnerships and affiliate revenue are separate from the YouTube ad-only scenarios shown here.

per 1M ≈ $1,650 – $5,500

C-tier

Vlogs & Daily Life

CPM $2–$8 · RPM $1–$4

Vlogs are personal and audience-specific. A broad category rate is not a substitute for the channel's actual advertiser and creator-revenue reports.

per 1M ≈ $1,100 – $4,400

C-tier

Music & Audio

CPM $2–$6 · RPM $1–$3

Music monetization can depend on rights ownership, licensing and claims as well as views and advertising. This model does not resolve rights or predict the allocation of claimed revenue.

per 1M ≈ $1,100 – $3,300

C-tier

Gaming

CPM $1.5–$6 · RPM $1–$3

Gaming includes tutorials, reviews, livestreams and recorded gameplay. Game, audience, format and suitability can affect revenue; none of these formats has a guaranteed CPM.

per 1M ≈ $825 – $3,300

C-tier

Kids & Family

CPM $1.5–$5 · RPM $1–$3

Kids and family content requires an accurate audience designation and compliance with YouTube's policies. Advertising restrictions and viewing context can affect monetization; our model is not legal advice.

per 1M ≈ $825 – $2,750