Free · No login · Browser-only calculation
YouTube CPM Calculator
Calculate advertiser CPM from gross ad revenue and ad impressions. Understand your rate without confusing video views with impressions or creator revenue with advertiser spend.
Quick answer: CPM = gross ad revenue ÷ ad impressions × 1,000. You cannot calculate actual CPM from public views alone.
Calculate your CPM
Example inputs are prefilled. Replace them with matching figures from your own report. Results update instantly; inputs stay in your browser.
Advertiser cost per 1,000 ad impressions
$10.00
Do not enter net creator revenue or total video views here. Impression CPM uses gross ad revenue and ad impressions; it is not playback-based CPM.
CPM formula and worked example
With $100 gross ad revenue and 10,000 ad impressions in the same period, CPM is $100 ÷ 10,000 × 1,000 = $10. This is advertiser cost before sharing, not $10 of creator earnings per 1,000 video views.
These are hypothetical examples, not measured averages, payout promises or official country rates. Values are displayed in USD; convert both amounts consistently before comparing different currencies.
Choose the right denominator
Ad impressions count individual ads. Monetized playbacks count video playbacks with one or more ads. Total video views also include views where no ad was shown. For playback-based CPM, use the monetized-playback denominator in the appropriate report instead.
Find and monitor your actual rate
Check your own YouTube Studio Analytics with a consistent date range, metric name, currency and audience filter. Our public tools do not authenticate to your channel. The website Usage Monitor is API usage analytics, not a connected YouTube revenue dashboard.
How to check and monitor CPM in YouTube StudioSources and scope
Content updated . Official documentation supports metric definitions and access rules, not our country or niche benchmark values.
- YouTube Help: Understand ad revenue analytics
CPM, playback-based CPM, RPM, ad impressions and monetized playbacks; Shorts RPM uses engaged views.
- YouTube Analytics API: Metrics
Gross versus estimated creator revenue and advertising metric definitions.
- YouTube Analytics API: Channel reports
Owner authorization and monetary-report access requirements; private channel data is not a public lookup.